white tea & plum roses

Following Innisfree, Etude House also opened up their new Global Online Store a while back. Being an avid fan of the princessy pink brand, I dove straight into making my first purchase. Although, at the time I made my first purchase, they hadn't added anything new, their lineup now is a bit more updated! You can earn points from your purchases just like the membership in the actual stores, although it doesn't look like you can connect your store membership with the online one just yet which is definitely a downfall for those who already have their membership card (myself included).

Despite not having the newer products yet, I got two of the much hyped Play101 Pencils, Puff&Brush Cleanser, Silk Scarf Hair Essence, and the skin [mal:gəm] Deep Moist toner I very much love. There were some grand opening events happening at the time; free eco-bag and sample pack (which is now closed), 10% off coupon for liking their Facebook page (until Oct. 31st), and 30% off on one of their Best Sellers every week (this is the last week and it's the Play101 Pencil!!).

Standard box with their brand name and logo in pink. Their tag line is on the side as well, in pink~

All non-flat products in glorious bubble wrap!

My order was placed October 1st, the official launch date of the site. It took about three business days to process and ship my order, a reasonable processing time. It took exactly ten business days to arrive at my house which is quite punctual for an overseas package. I should note that both Innisfree and Etude House provide a tracking number with both Standard and Express shipping.

I'm quite satisfied with Etude House's site and order process. I'm already planning my next purchase for more Play 101 pencils because they are actually absolute gems!! Since Etude House added some newer products, I'll also be trying to get some of those. The new cleansing items sure sold out really quick though, unfortunately.